Pam PersonettePamela Personette, M. Ed., is the heart of Illumination Hospitality Group.  As a professional with experience as a Montessori teacher, Pamela knows how to organize the Illumination Hospitality Group workshops and to keep her audience’s attention.

She’s one of you!  She’s worked at numerous tasting rooms.  Different types of tasting rooms too…from a tasting room housed in a barn to a tasting room with an art gallery.

Pamela is engaging, she’ll involve your staff in an exchange of ideas; she doesn’t use PowerPoint so falling asleep isn’t an option. This is a lively, down-to-earth, practical session.


Pamela uses real life stories to illustrate the points of the Illumination Hospitality Group workshops. She has plenty of stories for you from her days as a tasting room sales associate, her current research, and current students.  These stories illustrate the points of the Illumination Hospitality Group workshops.  Humor plays a big part of the workshop so you will certainly be entertained while you are learning!


This method of education emphasizes respectful interacting with others. The Montessori environment provides an inviting, non-intimidating atmosphere.  This approach translates beautifully to the winery tasting room setting.  Don’t worry. You won’t get a lecture on Montessori philosophy.  Pamela sprinkles bits of Montessori throughout her workshops…just enough to prove that if you create a positive, gracious, and respectful atmosphere in your tasting room, the stage is set for an engaging experience that leads to tasting room sales! These one-of-a-kind workshops work!

Here’s how you can use Illumination Hospitality group:


Customized Hospitality Workshops given on-site at your winery; pre-workshop consultation, well in advance of your workshop, included.

Mystery Shopping

Pre-workshop mystery shops help Pamela customize your workshop; monthly mystery shopping program keeps you on track.

Some of our clients that have benefited from Illumination Hospitality Group’s Services:
  • Cliff Lede Vineyards
  • Vintner’s Collective
  • Stag’s Leap Wine Cellars
  • Schug Carneros Estate Winery
  • Bartholomew Park Winery
  • Larson Family Winery
  • Quivira Vineyards & Winery
  • Sarah’s Vineyard
  • Clos LaChance Winery
  • Beaulieu Vineyard
  • Viansa Winery
  • Inglenook
  • Landmark Vineyards
  • Napa Valley Film Festival
  • Sonoma State University
    • Outpost
    • Silver Oak Cellars
    • Ceja Vineyards
    • El Pueblo Inn
    • Truchard Vineyards
    • Monterey County Vintners & Growers Association
    • Conn Creek Vineyards
    • Hill Family Estate
    • The Eye Works
    • Sonoma Community Center
    • Sonoma International Film Festival
    • Chateau Julien
    • Bonneau Wines
    • Raymond Vineyards