Vineyard at Sunset


Pam working in her Sonoma office.

Pamela Personette, M. Ed. is a well-known Montessori educator whose phases between semesters were spent working in various Northern California winery tasting rooms and as concierge at an upscale resort and spa property.
She has completed numerous wine education courses and has also been a wine judge at home wine-making competitions. Pamela keeps current by pouring wine for individual wineries at public events.

Pamela founded the Montessori-inspired in order to help winery tasting rooms reach their goal of providing great hospitality and selling wine.  She's combined her interest in wine, her attention to professionalism, and her experience as a Montessori teacher into a service the wine industry appreciates and finds beneficial.   She conducts workshops at individual wineries, Sonoma State University, Napa Valley College, Santa Rosa Junior College, and trade organizations.

Her approach to hospitality training is innovative, credible and specialized.  She knows how to inspire people and she makes learning fun!  She tells real-life stories to illustrate her workshop points. She's a great entertainer! Pamela's tasting room experience puts tasting room employees who attend her workshops at ease.  She's one of them! She continues to pour wine at wine industry events, using the techniques she teaches.

Prior to her 12-year career in education, Ms. Personette spent 14 years working in the corporate setting:

ABC Television Network, New York, NY
--Department of Public Relations
--Emmy-Award-Winning ABC NOTEBOOK

Wells, Rich, Greene, Inc., New York, NY           
--Broadcast Business Department
Revlon, Inc., New York, NY
--Corporate Development
KCBS Radio, San Francisco, CA

Pamela Personette earned a Master of Education Degree from Notre Dame de Namur University, Belmont, CA and earned a B. A. in Art History from Seton Hall University.

A native of New Jersey, Ms. Personette currently lives in Sonoma, California.


Click Here And Watch Pamela's San Francisco Television Station KRON 4 interview! 

quoteDear Pam:

The Retail Sales Training Workshop was excellent and just the kick we needed to gear up for the holiday season.  There was a lot of information, lot's of depth and great techniques to use when appropriate.

It was a combination of a refresher course along with some new and unique techniques.

We highly recommend any retail business take this workshop for all employees.  It is packed with a wealth of tools, techniques, information and well worth the time.

Thank you are diligent and gave a great
presentation.close quote


Sandra Call Sultan, Marketing
The Eye Works Optometry
Napa, CA

       See Pam's profile on

Click here to read Pam's article in WINE BUSINESS MONTHLY'S August 2009 edition.



They like us. 

They really like us!

quoteIllumination Hospitality Group's workshop provided the Larson Family Winery tasting room staff with useful techniques needed to create memorable experiences for our customers and profitable ones for our winery.  Our staff, ranging from new to seasoned, related to the stories that were used as examples.

I recommend an Illumination Hospitality Group workshop to any winery interested in motivating its staff.  I would even say the Montessori-inspired approach is revolutionary! close quote

Becky Larson
Larson Family Winery
Sonoma, CA


quoteOn behalf of our winery staff we want to thank you for a fabulous presentation on tasting room hospitality.  Your pleasant approach to the group and visible aids...the BRASS Rings were unforgettable and will be used 'when things go wrong'.close quote

Ariel Ceja
Ceja Vineyards
Napa, CA

quoteCindy and I really enjoyed your workshop! I really appreciate when you take a class that is well put together and has practical information you can utilize as soon as you leave the classroom, and I felt I got that and was glad that I took the time to attend. I will be able to use a lot of your techniques when I am working in our tasting room in the near future!close quote

Michael Westerberg
Cellars of Sonoma
Santa Rosa, CA