NAPA VALLEY COLLEGE

Napa Valley College is offering the Winery Tasting Room Hospitality/Sales Certificate Program! Pamela Personette is teaching “DTC Wine Tasting Sales.”

The Napa Valley Winery Tasting Room Hospitality/Sales Certificate Program will teach winery tasting room professionals how to increase tasting room sales by building a personal relationship with each customer, recognizing their wants and needs, and making appropriate buying suggestions.

The public contact staff and management will learn how to increase sales and achieve a consistently high level of customer satisfaction. The program will create a well-rounded tasting room professional this is knowledgeable about Direct to Consumer (Hospitality/Sales), Customer Relationship Management, Destination Marketing, Responsible Beverage Service and Food Safety.

Tasting Room Sales, Part 1: You Had Me at “Hello”

Would you like to increase your winery tasting room sales? This workshop gives winery tasting room staff and management the techniques needed to increase sales by making the tasting room experience memorable for each of your customers. The workshop is brought to life by  Pamela Personette, who uses “real world” stories that prove the workshop’s points.

Past participants have seen immediate results: increased tasting room sales! This workshop is great for on-the-floor tasting room professionals. Both newbies and seasoned professionals will take away information they can use right away. Also good preparation for those who are considering working in a winery tasting room!

Napa Date:
Tasting Room Sales, Part 1: You Had Me at “Hello” – Napa #68554

Date: June 16, 2016

Location: Napa Valley College, 2277 Napa-Vallejo Hwy, Bldg 3300, Napa, CA 94558

Time: 9:00AM-12:00PM

Fee: $45.00

Instructor: Pamela Personette

Register Online: http://napasonomasbdc.org/node/21342

Phone Registration Option: Call Valerie Bible at (707) 256-7250.

Santa Rosa Date:
August 17, 2016: Tasting Room Sales Part 1 – You Had Me at “Hello” #68572

Location: Sonoma County Economic Development Board, 141 Stony Circle, Santa Rosa, CA 95401

Time: 8:30AM-11:30AM

Fee: $45.00

Instructor: Pamela Personette

Phone Registration: Call Valerie Bible at (707) 256-7250.

Tasting Room Sales, Part 2:  Hospitality: Don’t Pour Wine Without It!

The sales principles in Part 1 will be brought to life through a wide variety of “real world” examples.  This enhances the tasting room professional’s understanding of how to apply the principles to sell more wine by delivering more memorable moments for customers.  This lively, fun, and interactive training will focus on increasing sales by having each salesperson learn how to build a relationship with each customer.

Napa Date:
Tasting Room Sales, Part 2: Hospitality: Don’t Pour Wine Without It! – Napa #68555

Date: June 23, 2016

Location: Napa Valley College, 2277 Napa-Vallejo Hwy, Bldg 3300, Napa, CA 94558

Time: 8:30AM-11:30AM

Fee: $45.00

Instructor: Pamela Personette

Register Online: http://napasonomasbdc.org/node/21348

Phone Registration Option: Call Valerie Bible at (707) 256-7250

Santa Rosa Date:
August 24, 2016: Tasting Room Sales Part 2 – Hopsitality: Don’t Pour Wine Without It! #68556

Location: Sonoma County Economic Development Board, 141 Stony Circle, Santa Rosa, CA 95401

Time: 8:30AM-11:30AM

Fee: $45.00

Instructor: Pamela Personette

Phone Registration: Call Valerie Bible at (707) 256-7250.